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London Centre of Marketing

The Organisation for Tourism and Hospitality Management

LONDON CENTRE OF MARKETING CERTIFICATES AND DIPLOMAS

With marketing management playing an increasingly important role in both commercial and non-commercial organisations, this is an ideal programme for students who wish to pursue a career in marketing, and for those who wish to progress to higher educational qualifications.

The programme has four parts:

Certificate
Advanced Certificate
Diploma
Advanced Diploma

Each part, when taken on a full time basis, takes six months. Qualifications are recognised by ASET, a national UK awarding body, and the award of the Advanced Diploma is seen as equivalent to Level 5 on the National Qualifications Framework. Successful students gain automatic progression to the MSc in Marketing or the MSc in Entrepreneurship at the University of Glamorgan, which has one of the leading business schools in the UK.

The London Centre of Marketing is a non-profit making International Examining Board located in London. It has an international reputation for marketing qualifications which combine academic vigour and practical orientation, offering progression routes to Masters programmes in the UK and elsewhere. For more details about LCM, please refer to its website: www.lcmuk.com.

DIAGRAM SHOWING PROGRESSION ROUTE

ENTRY REQUIREMENT

There are no formal entry requirements for the Certificate except for a proficiency in English Language (equivalent to 5.5 IELTS). It is possible to gain exemptions based on relevant work experience or appropriate academic qualifications.

INTAKE DATES

There are four starting dates per year: September, January, March, and July

ASSESSMENT

All modules are assessed by examinations set by LCM. Exams can be taken in March, June, September, and September.

PROGRAMME DETAILS

Certificate in Sales & Marketing
• Module 1.1 Fundamentals of Selling
• Module 1.2 Fundamentals of Marketing
• Module 1.3 Business Communications
• Module 1.4 Fundamentals of Customer Care

Advanced Certificate in Sales & Marketing
• Module 2.1 Managing Marketing Information Systems
• Module 2.2 Promotional Practice
• Module 2.3 Sales & Marketing Operations
• Module 2.4 Business Environment

Diploma in Sales & Marketing Management
• Module 3.1 Effective Management Techniques
• Module 3.2 Managing Business Operations
• Module 3.3 Financial And Information Management
• Module 3.4 Promotional Practice Management

Advanced Diploma in Marketing Management
• Module 4.1 Marketing Communication Strategy
• Module 4.2 International Marketing Management
• Module 4.3 Strategic Marketing Management Planning and Control
• Module 4.4 Strategic Marketing Management: Case Study

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